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Jubilee Award
Zelli's History
Contact details
How to find us

Zelli Porcelain

Those who glance into Zelli are blown away at their discovery. Forget the common prejudice that porcelain personifies simpering shepherdesses and sentimental nick knacks. Everything at Zelli is an exquisite work of art.

Every piece is hand made out of purest porcelain. Many from over a hundred different moulds that are then fettled, glazed and fired several nail-biting times. The diversity on display is simply astounding. Yes, traditional Dresden shepherdesses are on display, but so are more contemporary pieces - crouching tigers, art nouveau ladies, white Meissen candlesnuffers and state-of-the-art abstract sculptures.

Zelli is the only gallery in the world to display work from all six porcelain manufacturers - there is a particularly close relationship with Meissen.

Throughout the year there are events, exhibitions and lectures to encourage and promote a wider appreciation of ornamental porcelain – a fine art sidelined by fashion since the glamour days of the 1930s and now making a massive come back.


Jubilee Award becomes an Institution
For our 50th anniversary in 2002, we held a figurative porcelain competition. Our aim was to woo ceramic artists away from pots and bowls and into sculpture. In its 18th century heyday, quality English porcelain was a match for the German. We hope, with encouragement, it can be so again.

Our chosen theme, for interpretation in porcelain, was ‘Porcelain is frozen music’ (A. Schopenhauer). The results were outstanding. Many artists picked up porcelain for the first time and managed to create wonderful forms from this ancient and responsive material.

Thirty works were shortlisted and more than half sold at exhibition – a real testament to their achievement.”

For details of the 2008 award entry, go to the award page.

 

Penelope Higham with Sister Wendy Beckett, Chair of Judges 2002

History
Many of you have asked about the history of Zelli. We actually started life as a chocolate shop. Victor and Pearl Zelli had taken a short lease in the Burlington Arcade when a chance request from a customer was to change their lives.
At the time, hardly any fine porcelain was available in this country. Most manufactories were and still are based in Germany. One day a customer happened to ask Victor (who was brought up in Berlin and a fluent German speaker) if he would help him to obtain a Rosenthal porcelain sea lion. Victor obliged and the resulting £4.16.0 in the till, rather than the customary 1/3d for humbugs or truffles, opened his eyes to the potential of re-introducing European porcelain back to Britain.

Over the next 38 years, Zelli's stock grew into a unique showcase for the finest Continental manufactories as well as sculptures by countless individual artists..

When I joined Mr. Zelli in l967 my only previous experience was as a Wimpy waitress. Since Victor's was in the hotel trade, our early discussions were as much about portion control as porcelain.

By l990, the need for more display space resulted in our move to Dover Street. Victor took the opportunity to retire and I bought the business from him.

A series of events both local (a massive burglary on day one) and international (uncertainty of supplies following the re-unification of Germany and the devaluation of the pound) amongst others made the first few years in Dover Street extremely difficult. However, since then Zelli has gone from strength to strength, as has my determination to offer customers the very finest of today's ornamental porcelain - whether of traditional or contemporary design.

We have now expanded to more suitable premises in Marylebone. Here we will have a permanent exhibition for Zelli Award exhibitors and a tableware gallery.


Contact details

Zelli
55-57 Chiltern Street
London W1U 6ND
Tel: +44 (0)20 7224 2114

e-mail: info@zelli.co.uk

Proprietor: Penelope Higham MBA

Archivist: Peter Holmes MA


How to find us
Click here for a map of the area.
Zelli is easily reachable by car, underground or bus.

By car: Once you are on Baker Street (A41) turn left on to Paddington Street then take the first right onto Chiltern Street. The Car Park is opposite Zelli.

By Underground: Go to Baker Street Station which is on the Metropolitan, Circle, Hammersmith & City, Jubilee and Bakerloo lines,we are 4 minutes away.

By Bus: Buses 2,13,30,74,82,113,139,189,274 go along Baker Street which parallels
Chiltern Street.

By foot: due north of Selfridges and the Wallace Collection and due south of Baker Street Underground Station.



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Copyright Zelli 2003, 2004

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